Product Description
An important issue related to e-commerce is what factors will enhance consumer loyalty to a website. To date there is not much empirical research that has been conducted on loyalty issues in the Internet shopping environment. The author demonstrates the importance of rhetorical design elements in a website on customer loyalty. The goal of e-commerce is to persuade consumers to come back often, and stay longer. In fact, this is a necessity to increase and drive profi… More >>
I was the editor of Tsai-Shin Fong’s dissertation when she was a doctoral student at Lynn University in Boca Raton, Florida. This author was determined to create a professional scholarly document reporting on the advantages of developing rhetorical website design. I believe this textbook to be informative and well worth the investment.
Rating: 5 / 5
I have read this book and am using it in my courses related to managment and E-commerce. it covers material that is not coverred in most books. I highly recommend it for consideration both to improve your understanding of people’s motivation in website loyalty and as a text in e-commerce related courses.
Rating: 5 / 5