Question by Jaydeep B: Few Questions about SEO techniques – can you suggest the best practices?
I am learning to do SEO and many of the available literatures are confusing and sometimes conflicting – I have several practical questions and I would be obliged if someone can provide expert answers. Lots of thanks in advance.

1. Can I put a keyphrase like “e-business advantage” in the keyword tag when “e-business” and “advantage” are the words to be found in the content and not the “e-business advantage” phrase?

2. When “custom website design” is already defined as a keyphrase do I need to put keyphrases like “website design” or “custom website” or they are superfluous and not required?

3. Does “Bangalore Java Jobs” and “Java Jobs Bangalore” are same in terms of search?

4. The content has several occurences of “e-business consulting”, “e-business solutions”, “e-business strategies” and “e-business applications” – what would be an optimum keyword list?

5. The content has “pay-for-placement” so what should be my keyword? “pay for placement” or “pay-for-placement” ?

Best answer:

Answer by memetrader
If your 5 questions all relate to what should go into the keyword meta tag then the answer is – it doesn’t matter!

The keyword meta has long since been ignored by the search engines since people started to spam it in about 1997.

Add your own answer in the comments!

3 thoughts on “Q&A: Few Questions about SEO techniques – can you suggest the best practices?”

  1. If there are words you want to put in the meta tags, change the words around such as changing the order they are in really won’t matter at all.

  2. You first launch your website right ? Go ahead and submit that website to some directories (no more than 5-10 directories per day.
    After that, my advice is to stick on gaining unique, natural, quality links from established websites, even if they come one per month. I have websites that gained 1-2 links per month, from quality websites (like TechCrunch and others) and who amazingly ranked very high from week 1, never entered the sandbox, and today after 1 year, are on the very top of their niche, in the SERPS, altough they have only a few dozen/hundred incoming links (but from medium to high important websites).

  3. Joel Lesser: “Reciprocal Linking”

    Oh, the connundrum of exchaning links. To reciprocate or not to reciprocate? Joel presented a great look at the pros and cons of a time-honored SEO question. His main points were:

    Reciprocal linking can tarnish your site’s image if you’re involved in full duplex link exchanges, you have no editorial discretion over who you link. Avoid “guaranteed links.”
    Link exchange can be cost effective, and links are the money of the web. Also, relevant exchanged links may positively influence your search engine position.
    When looking at reciprocal link requests, make sure the site who wants to exchange links with you has very good content. Also, investigate whether they link to quality sites and whether quality sites link to them.
    Garnering links is challenging: It’s time consuming, sometimes costly and the net is rife with misinformation about reciprocal links.
    Strategy is vital: Avoid non-relevant sites, and avoid a sudden boom in your link volume. The engines may not be as impressed with this as you think they should be.
    Maintain your editorial discretion! There’s no harm in repeating this over and over again!
    If a site has a link exchange request form, use it. People will often delete link request emails if they aren’t received through the right channels.
    Get links from businesses with whom you already have a good relationship.
    The search engines have never said “don’t exchange links.” Again, however, avoid a large spike in inbound links. They’ll probably see that as a big ol’ SPAM! red flag.

    Finally, Joel provided a few succinct do’s and don’ts:

    DO keep linking volume natural.
    DO keep your content updated.
    DO keep alternative publishing methods in mind, such as putting links in content, sidebars and LinkBlogs.
    DO provide a link request form to avoid request emails.
    DON’T write lengthy link exchange requests. Two to three sentences is enough.
    DON’T require a certain page rank for links.
    DON’T link to irrelevant content.
    DON’T outsource your linking if those people you use do not understand your goals.

    My own words: It’s not all about key words. It does not matter what order the words are in. Teach yourself how the Search Engines “crawl” through sites so you know how you can arrange your personal site.

    Here’s the link:

    It’s quite a bit to read but it should help you know how to be your own SEO.

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