Product Description
This authoritative volume makes a compelling argument that interactive marketing tools should be a part of every company s total marketing strategy. The authors provide an integrated approach to Internet marketing solidly based in theory, concepts, and measurement methods. They present best-practice examples, timely data, and plenty of additional resources for further research. Key features include Methods and Metrics sections in almost all chapters that illustrat… More >>

Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform

2 thoughts on “Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform”

  1. I bought this Internet Marketing book for a graduate class. It is very easy to read and has recent up-to-date facts and examples. It’s a great resource and was much cheaper on Amazon than it was in the school bookstore. Overall, the value is good.
    Rating: 4 / 5

  2. on the internet marketing. Starting from technology, to competitive analysis, online consumer behavior, communities, channel management and many more.

    The book could be better if global e-commerce success stories were told, such as Ryanair, and others.

    Rating: 3 / 5

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