Internet Marketing 3rd Edition with Wall Street Journal Handbook Set

Covers the complete topic, including an introduction to marketing on the Internet, sections on online promotion and communication, computer mediated selling, providing Web content, and a section on new Internet business functions and opportunities. This new text comes with a complete instructor’s manual and Web site and an Internet Marketing Web Companion, an online support to the text, which provides students with Internet exercises, self-study quizzes, and much more. The text sets

Price: $ 23.97

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